Submitted by: Tasneem Mahbub 01/06/2017
To promote Tide's magical new property called 'Dirt Magnets' we created a series of press ads titled Tide "Magttraction". This campaign was strategically placed in center-spreads of most-read magazines. The campaign depicted individuals with stains on their clothes and an orange tab, right next to the stain, which read 'Pull'. This interactive magazine campaign was successfully executed with the help of a magnetized sample pack and iron-filings. Deftly placed on appropriate visuals, these coloured iron-fillings aptly represented the stains. So simply by pulling the orange tab the reader would magically remove the stain fittingly showing Tide's prowess.