Submitted by: Jess Taylor 24/01/2017
Ford partnered with Israeli agency BBR Saatchi & Saatchi to create a 3-page newspaper advert. Each advert demonstrated different qualities of the features found in the new Ford Explorer SUV. Using a QR code, viewers could scan and place their phones on the highlighted area on the page. A virtual explorer SUV would appear on the reader’s mobile screen, demonstrating Park Assist, Adaptive cruise control, and power fold features.