Dove mocks Trump's #AlternativeFacts

Submitted by: Print Power 24/08/2017

Unilever brand Dove and WPP's Ogilvy quickly capitalised on the uproar of the catchphrase 'alternative facts', introduced by the Trump administration in the US. A two-page newspaper ad appeared in the Guardian and the Times of London that made clever use of 'alternative facts' by telling obvious lies, all in the spirit of satire. 

Ogilvy London created the ads, with claims such as ‘New Dove antiperspirant increases your IQ by 40 points’, mocking the administrations sweeping contempt of the free press. 

Dove mocks Trump's #AlternativeFacts