Bug Killer magazine

Submitted by: Tasneem Mahbub 22/06/2017

In 2016, Brazil experienced an outpour of the dengue fever which occurred due to the increasing number of mosquito who transmitted and spread the disease. This print ad featured across the country’s biggest magazine brand where the reader was encouraged to roll the magazine and use it to make the insects go away whilst also advertising the new product. 

Bug Killer magazine

Brand: Mat Insect
Advertising agency: McCann Brazil