Submitted by: Jess Taylor 25/01/2017
C & A the largest fashion store in Brazil present the “Like Ad” project, which was published in Contigo magazine. Agency DM9DDB created a print ad in which the readers can interact, enjoying their favourite look, without having to activate any device. Readers ‘like’ their favourite looks by pressing the button on the magazine advert which translates to an entry on their own Facebook timeline. This data is also sent to a leader board in the store.